Almost 93% of Australian internet usersaccessFacebook every day.
Social Media Marketing
There are times when social media can feel superfluous. Does it really matter how many ‘Likes’ your business has on Facebook or how many followers your company account can get on Twitter? The distance between these metrics and their practical impact—not the mention the difficulty in attaining them in the first place—frequently discourages businesses from using social media services effectively. The result is that many companies don’t have much in the way of a social media presence. It also means that even the businesses that have Facebook or Twitter pages may not use them well or frequently.
Yes, a Facebook page can function just fine as a secondary website and create another place online where customers can find you, locate your contact information, or even get in touch directly. However, this narrow approach is a wasted opportunity. Social media is arguably the primary way that people communicate and interact with the world in the 21st century. It’s not a fad, either. Social media has been around for long enough now that we know it isn’t going anywhere. Companies that can harness the power of social media and use it to broaden their reach are the ones that will inherit the Earth.