Web Analytics & SEO Reporting

How can you know whether or not your search engine optimisation plan is paying dividends? How can you identify the best path forward for your company’s online marketing if you don’t know which strategies are working and which ones aren’t?

At Greenhouse Digital, we never make our clients drive in the dark regarding SEO or online branding. Instead, we set up each and every one of our clients with a custom digital dashboard that pulls in all your ranking, traffic, sales & social data from various sources so you can stay on top of your digital marketing campaign in just one glance.

Our Web Analytics Offering

Google Analytics Setup

Google Analytics is a robust web analytics software that lets you track reporting for SEO, web traffic, sales, search engine rankings, and ROI all in one place. Google lets users input which information about their site they’d like to monitor so they can get data-driven analytics tailored to suit a specific online branding campaign.

With a Google Analytics setup from Greenhouse Digital, you will have access to all of the metrics you need to assess the progress of your digital marketing strategy. Worth noting though is that analytics tools like this provide a vast pool of information and not everything is very helpful to your bottom line. Thus, we first find out exactly what data & metrics you require to make business decisions. From there, we set it up in a way so you get less noise and more actionable insights.

For instance, a high bounce rate or a short average length of visitmight indicate that your website design needs to be more intuitive and welcoming. Your top traffic sources can tell you which links from your SEO campaign are getting the most clicks. All our consultants are Google Analytics certified and can monitor and analyse these key metrics and use them to hone your SEO campaign and improve its performance over time.

Google Tag Manager Implementation

Tags are one of the confusing parts of web analytics. Essentially, a tag is the small portion of website code that allows a program like Google Analytics to monitor visits, pageviews, bounce rate, the amount of time a visitor spends looking at a page, and more. To put it simply, tags are the key to SEO reporting. Managing tags improperly can lead to slower websites, inadequate data tracking, inaccurate data, and other problems.

Google Tag Manager is a free tool that makes creating and implementing tags much easier. When implemented correctly, it behaves like a container where most of your marketing or tracking tags can be hosted. So no more running to the development team and waiting for a resource to be available just so you can track an additional metric, making future deployments a breeze. We can also help you with transitioning your site to Google Tag Manager from a different tagging platform efficiently.

24/7 Access

At Greenhouse Digital, one of the virtues we believe in most is transparency. We believe that our clients deserve full and unrestricted access to the metrics that drive their marketing campaigns. As such, when we set you up with a Google Analytics account and a custom dashboard, we also give you full command.

Yes, our team uses these metrics. They drive a lot of the decisions we make about SEO, web design, content marketing, and more. However, we believe that these metrics ultimately belong to you. It’s your website, your SEO campaign, and your money behind it all. As such, we think you deserve to have total access to your dashboard 24 hours a day, seven days a week. That way, you can monitor your SEO campaign, keep an eye on your ROI, and get a sense of whether or not you feel like you are getting the results that you want.

Strong data-driven analytics give you the power to stay in control of your own campaign even as our professional team oversees the day-to-day.

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

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