Online Reputation Management

As a business, you’d know that it’s hard to please every customer. So every now and then, there would be there’ll be unhappy customers who’re unsatisfied by the service, staff, product or even factors beyond your control like logistics, crowd etc. Furthermore, you or your business partners might have skeletons from the past that can be dredged up to hinder your professional future. So what do they do? They tell friends, family and in some cases, leave a negative online review on the world wide web for all to see. In fact, according to a study, unhappy customers tell an average of 24 people about their experience while happy ones only tell 15.

And these reviews are read by up to 91% of online customers at least some of the time.

92% of consumers also reported trusting online reviews as well as personal recommendations. To the extent that 4 out of 5 of them have reversed a purchase decision based on negative online review. This could be damaging to your sales, revenue and even long term branding. What do you do when negative customer reviews, smear articles, social media criticism, reports of bad business practices, or other reputation-tarnishing content starts giving your brand negative online visibility?

At Greenhouse Digital, we offer online reputation management
services to improve & maintain a positive brand sentiment and boost
visibility on the web.

Our Reputation Management Services

Reputation management services are an essential part of online SEO and brand management. Virtually every business has had a negative clash with a customer at some point in time.Furthermore, you or your business partners might have skeletons from the past that can be dredged up to hinder your professional future. Greenhouse Digital can help to protect your business from threats to your online reputation. Here are a few of the things we do as part of our search engine reputation management services:

reputation management Plat

Reputation Management Platform

Greenhouse Digital’s advanced review management system invites each of your customers to a customised ‘review funnel’ via email, print & mobile. Positive reviews & high star ratings are then pushed out to the review/social platform(s) of choice and negative ones consolidated for offline follow-up. Disgruntled customers will speak about you no matter what. We can help you control the environment in which that happens so you can take action before other prospective customers do. Additionally, this acts as an excellent mechanism of automating loads of positive user-generated content (UGC) which can assist with your content marketing and SEO efforts.

Track Negative Reviews

We monitor what people are saying about your company online with an eye trained on review sites. With our sophisticated tracking service, you can spring into action the moment a negative review hits the web. When you know that a customer had a less-than-satisfactory experience with your business, you can step in and get in touch with that reviewer and take steps to rectify the situation. The best plan to deal with criticism is to apologise, make it right, and change the perception. This service allows you to do just that.

track negative reviews

encouraging brand promotion

Encouraging Brand Promotion

One of the myths of the web is that customers will only go to review sites to share their experiences if they are motivated by anger or disappointment. However, many of the customers who have had positive experiences with your brand are often more than happy to write glowing reviews or promote your brand in other ways. At Greenhouse Digital, we can help you to encourage or recruit loyal customers or advocates to share their favourable experiences online either on review sites or on social media. Our practices are completely organic and ethical and they can help you beat negative online word-of-mouth with positive buzz.

Online Interactions

Whether it’s a negative review, a damning article about your company, or even just a mean-spirited Facebook post, it’s important for your business to stay above the fray and not fire back. It’s natural to be upset about negative online content that concerns you or your business. However, being aggressive and confrontational or getting into an all-out online argument is only going to make matters worse. The mantra that ‘the customer is always right’ is applicable here. Greenhouse Digital can coach you on how to interact with hostile customers online and give you the tools to diffuse the situation and set things right.

online interactions

social media engagemant

Social Media Engagement

Social media presence is a huge part of any modern brand’s online reputation. Customers want to know that they can find you and communicate with you on social media if they have questions, concerns, or complaints. Greenhouse Digital can help you to build out your social media reach and formulate a plan to stay active on different sites, thereby improving customer interaction and engagement. Social media plans for your founders and executives might also be worth considering.

Content Marketing

Content marketing is vital for search engine reputation management. If there are negative articles or reviews about your brand online, one of the best ways to beat them is to keep up a steady stream of content that portrays your business in a positive and professional light. From helpful blogs to outreach posts, high quality content can boost your online brand sentiment considerably. Greenhouse Digital can help you put together a content marketing strategy specifically designed to eliminate negative press from the top page of Google search results.

content marketing

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

RequestA Free Quote

With these services and strategies in place, your business can keep ahead of negative content to nurture strong and consistent growth. You can’t control what customers say about your brand or what content pops up about your business. However, with the help of Greenhouse Digital, you can be proactive and control the behavior, counter the good with the bad, learn to do damage control, and spin the narrative in your favor. If you are interested in working with us as your online reputation management company

Give us a call today to set up a FREE consultation.

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