Online Reputation Management
As a business, you’d know that it’s hard to please every customer. So every now and then, there would be there’ll be unhappy customers who’re unsatisfied by the service, staff, product or even factors beyond your control like logistics, crowd etc. Furthermore, you or your business partners might have skeletons from the past that can be dredged up to hinder your professional future. So what do they do? They tell friends, family and in some cases, leave a negative online review on the world wide web for all to see. In fact, according to a study, unhappy customers tell an average of 24 people about their experience while happy ones only tell 15.
And these reviews are read by up to 91% of online customers at least some of the time.