Mobile SEO and SEO for apps

In 2015, Google reported that search queries made from mobile devices had surpassed desktop searches for the first time effort. We are living in a brave new world where more people are browsing the web on their smartphones and tablets than on laptops or desktop computers. The message here is simple: if there was ever a time in the past ten years where businesses could ignore mobile devices with their SEO campaigns – that time has passed.

Not convinced?

Consider these findings from  Google

80% of smartphone users turn to their phone or tablet at least once a day to research ideas, information or advice

1 in 2 smartphone users have discovered & bought from new brands when conducting a search.

47% of smartphone users say they would ignore a brand that didn’t show up in search.

And perhaps, the most important finding:

1 in 3 Australian smartphone users have purchased from a company or
brand other than the one they intended to because of the information

At Greenhouse Digital, we are committed to helping businesses serve their mobile audiences in a more satisfying fashion by making sure your business is visible in search in these key moments.

If more than half of your visitors are coming from mobile devices, you can’t afford to give those users anything less than your full website experience. The Greenhouse team provides a range of mobile optimisation services designed to help your company achieve natural and sustainable growth in this new era of technology.

How We Can Help

mobile website develpment

Mobile Website Development

10 years ago, having a mobile website was a rarity. Six or seven years ago, it was recommended but not entirely necessary. Today, a business can’t afford to have a website that has been optimized for mobile. At Greenhouse Digital, we build all of our websites with HTML5, which allows for beautiful and responsive web design. When accessed, responsive websites detect your device type and serve up the version of your website optimized for that device. A greenhouse can equip you with a responsive website design, thereby allowing you to serve your mobile visitors more efficiently.

Mobile Website SEO

Mobile friendly websites aren’t just easier to navigate and more readable for visitors using phones or tablets. On the contrary, Google’s crawlers also understand these websites better.

How mobile friendly your website is, has a direct effect on how well your site ranks in Google search results.

Greenhouse Digital can update your website to make it mobile friendly, test it to make sure it works well on all devices and inform Google of the tweaks to improve your rankings.

mobile website seo

app store

App Store Optimisation

Another distinct variety of mobile optimization is SEO for the Apple and Android app stores. If your business has a mobile app, you are competing against more than two million other apps—both on the Apple App Store and on Android’s Google Play Store. Some of the traffic for your apps are going to come from traditional sources, like search engines, linking and the like. At Greenhouse Digital, we are more than happy to push your app with these traditional SEO strategies.

However, to get sales, downloads and buzz for your app, you also need to focus on app store optimization. Different search engines have their own algorithms and rules but tend to deliver similar results. The search functions in the Apple App Store and the Google Play Store, though, work in completely different ways. The App Store uses keywords, while the Google Play Store uses descriptions.In other words, app optimization requires completely different strategies depending on where you are focusing the bulk of your app marketing efforts.

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

RequestA Free Quote

Have you yet to create a mobile-friendly version of your website? Does your business have an app that isn’t seeing the sales and revenues that you expected? Greenhouse Digital can provide organic approaches to mobile website design, mobile site SEO, iOS SEO, Android SEO and more. To learn more about our mobile-focused digital marketing services, call us today and set up a consultation with our team.

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