Want to know how most customers find out about local businesses? Here’s a hint: it has nothing to do with the yellow pages in the phone book. Nowadays, if a customer is looking for a local business, they are more likely to find it via a search engine or Google Maps than any other way. As a result, search engine optimisation is as vital for location based local small businesses.



More consumers search locally

4 in 5 Icon

4 in 5 consumers use search engines to find local information.

They search on smartphone and computer/tablet for: store address, business hours, product availability and directions.

Local searchers are more likely to take action
  • 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.
  • Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches.
  • Consumers would buy in-store instead of online knowing they:
    • Are close to a store – 30%
    • Can get the product quickly –35%
    • Get better pricing – 31%

So in these key moments of decision making, if you’re not visible on local search, you’re invisible!

At Greenhouse Digital, we serve small local-focused companies like yours with our specialized local SEO approach. From restaurants to specialty retail stores to medical practitioners, this type of small business SEO has helped many local ventures like yours attract new customers and grow brand visibility.

Here are a few of the elements of our local SEO strategy

Google Maps SEO:

Whether they are out-of-towners trying to grasp the lay of the land or locals checking out a new business, customers regularly use Google Maps to find addresses for local businesses. Greenhouse Digital can make sure your business shows up on maps searches both in the Google Maps app and in online Google search results.

Consistent NAP:

A big part of SEO for location-based businesses is making sure that those businesses have consistent NAP information (name, address and phone number) everywhere online. Greenhouse Digital will go through your website banners, web content, blogs and social media profiles to make sure that your company name, street address and contact information is consistent across the board. The consistency of this information allows Google to tie your brand to a particular location without error or confusion. If you update your information, we can help you to make the necessary changes around your site and across the internet. We can also handle NAP information for multi-location businesses.

Local Citations:

Google uses what are called citations to crawl and index local businesses. Citations are mentions of your business name and address on pages that are not your official website—including yellow pages directories, local chamber of commerce directories and the like. If your business information doesn't appear on these pages—or if it is inaccurate—that can have an adverse impact on your local search rankings. The more citations your business has, meanwhile, the better your ranking will be. Greenhouse Digital will sort through citations to double check that the information is accurate and add new ones to help your local SEO

Phone Call Tracking:

Call tracking allows you to find out which of your online marketing tactics are delivering the best results. When local customers search for your business on their phones—either from a Google web browser search or in the Google Maps app—they will sometimes tap the 'Call' button to get in touch with you immediately. Tracking these phone calls and recording their sources lets you know how many customers are calling you from Google Maps, how many are calling from Google, how many are calling from pay-per-click ads, etc. We can configure your phone call tracking so that you receive actionable insights on which of your local SEO strategies are working best.

Localised Content:

Most of the times, having blogs, landing pages or other website copy targeted specifically for different places can improve your brand's local search rankings. This type of targeted content can be especially effective if you have multiple business locations or if your service radius includes more than one local area. The content marketing team at Greenhouse Digital can help you devise high quality location-targeted content for your business.

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

RequestA Free Quote

Location based search results can be incredibly powerful, especially for small and medium-sized businesses. At Greenhouse Digital, we can provide local SEO services in Melbourne and surrounding areas. If your business isn’t showing up on Google Maps, or if you are too far down Google’s local search results to see much of an impact, give us a call. We will employ a mix of local SEO tactics to improve your rankings, fix your Google Maps issues, get you more calls and bring more customers through your door.

Get in touch today for a consultation.

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