INTERNATIONAL SEO

Do you operate an international business? Need overseas visitors to your website? Then you would need the branches of your marketing tree to extend outside of Australia or English language too. We can help.

As a 360-degree SEO firm, we also specialise in international SEO. No matter where you want your pages to rank and regardless of the language you need to target, our team has the skills to take your SEO campaign global.

The value of international SEO is evident. If you have products with universal appeal, there’s possibility that a global marketing campaign could broaden your sales and revenues by significant margins. However, international marketing is challenging, and multilingual SEO is no exception.







Here are a few of the challenges that Greenhouse Digital will help you get past with our global SEO services.


Multilingual Copywriting

Copywriting is the heart of any SEO campaign, from landing pages for your website to keyword targeted blogs. The importance of copywriting doesn’t change when you set your sights on targeting a different country or locality. What might change is the native language. Sure, you could toss your existing copywriting into Google Translate to come up with foreign versions of your content. But as we know, Google translate fails miserably at times.

As you can see, foreign languages might not have exact translations for particular jargon or terminology in varied contexts. Also, foreign languages often have different ways of phrasing certain statements or sentences as associated with different businesses or industries. An internet translator can result in a piece of content that reads awkwardly to native speakers.

We have multilingual copywriters who can help you create foreign language content that is as readable, informative and engaging as your original English language content. With our help, you can create SEO enabled versions of your website in multiple other languages.








Local Keywords

Everything about doing business in foreign markets is slightly different, from the demographics you will be targeting to the companies who will be your competition. The keywords and keyword phrases that customers are searching to find businesses like yours are different, too. For instance, autumn is called fall in the US while chemist shops in Australia are referred to as drug stores in America.

We will help you to research these local keywords based on the competitors in your target foreign markets. From there, we will identify the demographics those companies are targeting, their marketing tactics and the keywords that are driving traffic to their site. Just as we would for an English language SEO campaign in Australia, we will then deliver a list of keywords that are appropriate for your business and product.



Geo Targeting

Just like other websites, search engines have different domains depending on your location. Google Australia is google.com.au; Google UK is google.co.uk; Google China is google.com.hk. To rank for a foreign Google search, geotargeting is essential. Ideally, you will have a domain that matches the Google TLD (Top Level Domain) for which you are trying to rank. Alternatively, we can help setup a website structure optimized for authority building and geo-targeting (e.g. www.yourwebsite.com/au/). You will also need to tell Google to include your site in the index for the foreign TLD you are targeting which we can assist by configuring Google Search Console and setting up correct hreflang tags.

Also important to note it that not all countries have Google as the dominant search engine. For instance, Chine prefers Baidu, Yandex is popular in Russia and Naver is the search engine of choice in South Korea. With varied search engines, come varied ranking factors and algorithms. We stay abreast of these algorithms so you don’t have to!

This process is convoluted, to say the least, but we are happy to help you navigate it.




GEO Targeting




Localisation

Even countries that speak the same language might require localisation for keywords and content. The same basic ideas can have different words, phrases and spellings depending on the country. For instance, in Australia, SEO is ‘search engine optimisation.’ In the United States, it’s ‘search engine optimization.’ This difference is a minor one, but it’s an example of something you will need to change so that your content is localised to the culture and language of the market you are targeting. Greenhouse Digital can go through your content and identify these necessary changes so that your content feels natural to your prospective customers.



Local Link Building

Link building is as important for international SEO as it is for domestic SEO. To rank high in the search results for a foreign TLD, you will need to have links to your site from other sites in that country and language. At Greenhouse Digital, we can help you with this kind of geo-targeted link building, so that you can begin building your brand abroad.

International SEO presents unique challenges that other search engine optimisation campaigns won’t bring. Let Greenhouse Digital help you avoid these pitfalls with our skilled team of global SEO experts. Call us today to speak about our services and get a free quote.



local building


WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

RequestA Free Quote


Location based search results can be incredibly powerful, especially for small and medium-sized businesses. At Greenhouse Digital, we can provide local SEO services in Melbourne and surrounding areas. If your business isn’t showing up on Google Maps, or if you are too far down Google’s local search results to see much of an impact, give us a call. We will employ a mix of local SEO tactics to improve your rankings, fix your Google Maps issues, get you more calls and bring more customers through your door.

Get in touch today for a consultation.


Your Name*

Your Phone*

Your Email*

Your Website

How can we help you?

Additional information (optional)