Content marketing is about delivering the right message, to the right person, via the right medium, at the right place and at the right time, in-turn resulting in a more business for your brand without hard selling. It’s a marketing strategy geared to the online world that we live in today. It used to be that companies could ‘break the ice’ with prospective customers through advertising like TV spots, magazine ads, and radio commercials. Once upon a time, these traditional marketing methods were enough to convince customers whether or not they wanted to learn more about a brand or a product.
Today, those traditional marketing methods don’t have the same power. Magazines and most other print media have cut back on circulation or transitioned online. Many consumers are choosing music services like Spotify over radio. As for TV spots, they’re more likely to get muted or skipped entirely than generate a qualified lead.
Content marketing fills the void in this space. The idea is that by creating strong and relevant online content, brands can position themselves as an expert and draw in potential customers in a very organic way. This content can take many forms, like outreach articles that familiarise the visitors of other sites with your brand; informative blogs that answer common questions; and editorial content that raises interesting questions or debates. The content is ultimately built to drive customer engagement, build links around the web, generate referrals on social media, and broaden your brand’s reach.
At Greenhouse Digital, our SEO firm in Melbourne offers useful content marketing services. These services include buyer persona development, content creation, content distribution and syndication, and inbound marketing. Read on to learn more about each of these distinctive services.