You know you can win over customers when they call you on the phone to learn more about a product or when you meet them face-to-face for the first time. But how do secure the phone call, the face-to-face meeting, or even the must-answer email? How can you convince a prospective customer that learning more about your brand, your product, or your services is a worthwhile pursuit?

The answer is content marketing.


Content marketing is about delivering the right message, to the right person, via the right medium, at the right place and at the right time, in-turn resulting in a more business for your brand without hard selling. It’s a marketing strategy geared to the online world that we live in today. It used to be that companies could ‘break the ice’ with prospective customers through advertising like TV spots, magazine ads, and radio commercials. Once upon a time, these traditional marketing methods were enough to convince customers whether or not they wanted to learn more about a brand or a product.

Today, those traditional marketing methods don’t have the same power. Magazines and most other print media have cut back on circulation or transitioned online. Many consumers are choosing music services like Spotify over radio. As for TV spots, they’re more likely to get muted or skipped entirely than generate a qualified lead.

Content marketing fills the void in this space. The idea is that by creating strong and relevant online content, brands can position themselves as an expert and draw in potential customers in a very organic way. This content can take many forms, like outreach articles that familiarise the visitors of other sites with your brand; informative blogs that answer common questions; and editorial content that raises interesting questions or debates. The content is ultimately built to drive customer engagement, build links around the web, generate referrals on social media, and broaden your brand’s reach.

At Greenhouse Digital, our SEO firm in Melbourne offers useful content marketing services. These services include buyer persona development, content creation, content distribution and syndication, and inbound marketing. Read on to learn more about each of these distinctive services.


Buyer Persona Development

As with any other type of marketing, content marketing starts by understanding who your target market is. What kinds of customers are you trying to attract to your website? What information are they interested in? How can you transform those interests and informational needs into relevant content? We work with you to identify your target market and understand the needs, motivations, and goals that drive your customers. From there, we can help you to develop a content marketing strategy geared specifically to these buyer personas.

Content Creation

With your content strategy in place, our writers at Greenhouse Digital can get to work creating the kind of relevant and high-quality content that your prospective customers will want to read. Our written content can include SEO copywriting, blog posts, case studies, whitepapers, eBooks, SlideShare presentations, how-to guides, and more. We can also generate interactive content and detailed infographics. Some of this content will be hosted on your website; some of it will be available as PDF downloads, and some of it will be posted on third party sites as part of outreach marketing strategies. All of it will be designed to draw in new website visitors and convert them into valuable customers. We can also develop a content calendar to help you space out and strategies the release of each piece of content for maximum return.



Content Distribution & Syndication

By placing content and links on third party websites, you can broaden your reach, improve the familiarity of your brand, and convert more prospects into customers. At Greenhouse Digital, our content distribution and syndication team are there to help you land these valuable third party placements. Using our established blog as well as press and industry partnerships, we are able to cultivate ‘earned’ and ‘owned’ media placements that result in sustainable organic engagement and growth. With strong distribution and syndication, you can make sure that the right people are seeing your content, generating more leads, creating more sales opportunities, and adding to your revenues besides helping towards authority building for SEO.

Inbound Marketing

In traditional marketing, you are putting your brand out there with the goal of attracting an audience’s attention. From TV commercials to billboards, marketing tactics in this outbound category are all about telling people about your products and services and why they are meaningful and essential. With inbound marketing, you create an ecosystem in which customers are drawn to your brand before they know about your product or service. This strategy can start with content marketing but it doesn’t have to end there. Content draws the customer in but the rest of your online ecosystem—from your website design to the promotional offers you are making—is aimed at converting those customers into brand loyalists and buyers. At Greenhouse Digital, our team can assist you with SEO, content, website design, and more—all to help you flip the switch from an outbound marketing perspective to an inbound one.


WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

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Content marketing is an amazing way to boost your brand authority, broaden your reach, bring valuable new customers into your funnel, and build incredible communities of loyal buyers. If you are interested in seeing what this approach can do to take your brand to the next level

Get in touch with Greenhouse Digital today.

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