SEO 

Because we are an organic growth focussed digital marketing company, Search Engine Optimisation (SEO) is a big part of what we do at Greenhouse Digital. Our SEO services are developed in line with our overall mission statement. We aren’t trying to game the system with keyword stuffing or other black hat SEO tactics. Instead, we are using organic SEO practices, detailed technical knowledge, and high-quality engaging content to deliver the website rankings your company wants and needs.






WHAT IS SEO?

SEO, or search engine optimization, is one of the most common marketing methods in today’s increasingly digital world. With a smart SEO campaign in place, your company can generate leads in a natural and organic way through sites like Google and Yahoo. At Greenhouse Digital, our SEO specialists in Australia are responsible for helping your business to rank higher in these search engines. Higher search engine rankings mean greater visibility on the web, and greater visibility often leads to better web traffic, superior conversion rates, and improved profits.


Why Does SEO Matter?

While bringing a common marketing channel, SEO is also the least understood one. Here’s why it matters:

  • Roughly 13 millionAustralians spend 18 hours a day online
  • 93% of online experiences begin with a search engine
  • Google owns 92% of Australian search engine market share. Bing follows with 6% and Yahoo & others at 2%
  • 70% of links search engine users click on are organic
  • 70-80% of users ignore paid ads, only focussing on organic results
  • 75% of users never scroll past the first page of search results

Because of above statistics, most customers today find businesses like yours on the web. Phonebooks, newspaper ads, radio advertisements, billboards…while these methods all still have their place in the marketing landscape, none are likely to boost your brand recognition like a positive online presence will.

This trend towards digital marketing convinced most businesses that they needed a website a decade ago. Today, simply having a website isn’t enough. You need to make sure that your site is drawing eyeballs. SEO—incorporating everything from algorithms to keyword usage—helps your site draw more attention. Trust us: your competitors are already using SEO to get ahead in the market. In order to stay relevant and competitive, your website needs to be search engine optimized as well.



Does my Business need an seo agency in Melbourne

The other big question is whether your business actually needs the help of an SEO services company such as Greenhouse Digital. Couldn’t you just make a list of keywords and start creating content on your own?

The truth is that search engine optimization is about a lot more than just keywords. For one thing, SEO is constantly changing. Search Engines like Google use an algorithm with more than 200 unique signals or “clues” to match what you’re searching for to the right results. Only one of these is correct keyword usage. Additionally, they are consistently upgrading their algorithms and tweaking the rules for how websites are crawled and indexed (almost 500-600 times a year). At Greenhouse Digital, we keep track of these changes and evolutions so that you don’t have to.


WHAT WE DO

We have a considerable breadth of experience when it comes to search engine optimization. We can help you determine the current state of your SEO plan and make goals for a more successful future. We can identify the keywords that your business should be targeting. We can generate high-quality content that visitors are going to want to read and share. We can help you place links around the web that lead back to your website and build your online brand identity. We can even track your SEO campaign with sophisticated analytics.



seo-audit


SEO Audit

To start, Greenhouse Digital will take a look at your existing website rankings and SEO practices. We work with you to identify areas for improvement and set concrete goals and metrics for what that improvement should look like. Our SEO reviews can assess everything from your content to your link building strategies and beyond.



Keyword & Competitor Research

Which keywords are your customers searching for to find companies like yours? Which keywords are your competitors using to boost traffic? How can your business tweak its online approach to competing more effectively against other companies? Our keyword research and landscape analysis strategy can answer all of these questions and more. We can predict which keywords and keyword strings are most likely to send traffic your way and then use them as the backbone to a successful SEO campaign.





technical audit


Technical Audit

Using search engine crawlers and detailed analytics, we can assess your site’s SEO status and potential from a technical standpoint. Are search engines discovering your website and all of your landing pages the way they should be? Are those pages being indexed properly? Are all of your links visible and accessible? If not, what is the issue? Greenhouse Digital seeks to answer these questions so that the content side of your SEO campaign can have a more pronounced effect.



On Page Optimisation

SEO is about more than just written content. Your website’s architecture and setup will affect how search engine algorithms handle your site when delivering search results. On the page, optimization encompasses everything from revising your HTML code to migrating your site to a new server, all in pursuit of superior SEO results. If there are issues with your site’s architecture that are hurting your search engine results, we can tweak or redesign your site so that it is more SEO friendly.



on page optimisation


content creations


Content Creation

SEO may be about more than written content, but a website is still only as good as its written content. From landing page copywriting to compelling blog content, our content creation teams at Greenhouse Digital will inject the best practices of content marketing into your website’s SEO copywriting. This service also goes beyond simple text to include essentials like interactive content and infographics.



Authority &Link Building

External links can have a significant impact on where your site ranks in Google search results. Our link building strategies include content marketing, public relations, outreach posts, and more. These tactics improve your brand reach and authority. Best of all, they are all completely natural, organic, and white hat to help.



authority & link Building


outreach


Outreach and PR for SEO

Our team at Greenhouse Digital has cultivated useful connections throughout our years in the marketing industry that include reputable websites, bloggers, journalists, and publishers. We can use these connections to help get your company’s press releases and news briefs covered elsewhere on the web or to publish your viewpoints and insights in outreach posts. Both strategies help with link building and branding which in turn aid your SEO bottom line.



Local SEO

Gone are the days when people picked up a copy of Yellow Pages to look for a local business. According to a Google study, 4 in 5 consumers conduct local searches via search engines.If you’re a local business, you want to be sure to be visible on search to draw in these customers. At Greenhouse Digital, our team can do local SEO not just for search engines but also for Google Maps, Apple Maps, and other key location-based services. Learn more about our SEO solutions for local businesses here.



local seo


ecommerce


eCommerce

Greenhouse Digital can do more than just draw customers to your website to read your content or learn about your brand. We also offer Search Engine Optimisation for eCommercewebsites. Our team has experience working with many different kinds of online shopping platforms including Magneto, OpenCart, WooCommerce, Shopify, and more. Learn more about our versatile search engine optimization solutions for online stores here.



Google Penalty Removal

Noticed a major traffic and/or ranking drop? Has your company recently been the subject of an SEO penalty or Manual Action from Google? We can help you to determine why your site is being penalized by a search engine algorithm and work with you on SEO penalty removal and recovery. Learn more about recovering from a Google penalty or manual action here.





seo for mobile browser


SEO for Mobile Browsers and Applications

More users than ever before are browsing the web on mobile devices and interacting with brands via mobile applications. In fact, according to a Google research, 47% of Australian smartphone users say they would ignore a brand that didn’t show up in the search. Our SEO mobile optimization service includes SEO for mobile& responsive websites, SEO for Android (Google Play store), and SEO for iOS (Apple’s App Store). Learn more about how search engine optimization works for mobile websites and apps.



Reputation Management

Negative reviews and articles, social media criticism, and other bad press can hurt your company’s online brand sentiment and undo a lot of the powerful business objectives that SEO is designed to accomplish. At Greenhouse Digital, we have Melbourne search engine optimisation specialists who are also skilled in the art of online reputation management. From dealing with criticism to spinning the narrative so that your business appears in a more positive light, we can help you to preserve and protect your online brand in multiple ways. Learn more about what we can do to improve your brand reputation online here.



reputation manager


internation seo


International SEO

Perhaps you are expanding overseas for the first time or research figures have shown your product or service doing well in a foreign market. Greenhouse Digital can offer global SEO services for multiple countries and multiple languages. Learn how we can help with search engine optimization for international websites here.



Web Analytics & SEO Reporting

Are your SEO tactics delivering the metrics you want? Is your business meeting the goals and objectives you set the first time you met with Greenhouse Digital? Our SEO reporting service keeps close tabs on all relevant analytics and helps us to tweak and improve your SEO plan over time. Click here to learn more about our intelligent jargon-free dashboard-based reporting solution for SEO analytics.



web analyst


WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • “If I had to sum up Ankit in 3 words, they would be knowledgeable, reliable, and friendly. Ankit took care to understand our objectives and challenges at iiNet, and always put forward proactive creative and realistic recommendations. He was also exceptional at communicating performance on a regular basis - above and beyond what was expected.”

    Emily Grunberg
    Emily Grunberg
    Digital Marketing Manager, iiNet
  • “Ankit was our Lead SEO Consultant across Tier 1 accounts driving the strategy behind content, offsite and technical optimisations. 

Ankit's expertise and experience in organic search performance allowed him to identify what quick-wins can dramatically increase traffic as well as what activities are required to improve keyword rankings over the course of a campaign. 

Ankit lead a team of junior consultants and collaborated with client-side stakeholders to execute SEO strategies that are centered around driving a positive ROI - whether that be content expansions, technical optimisations or linkbuilding activities. 

Ankit's pragmatic and data-driven approach to SEO make him a highly sought-after professional, and I would have no hesitation recommending him for any digital marketing challenges.”

    David van Coller
    David van Coller
    Head of SEO, APD
  • “I worked closely with Ankit on several SEO projects together. He's always thoughtful in approaching his work, and reliable in completing it. Ankit has a thorough understanding of inbound, search engine marketing and I highly recommend him.”

    Kelly Morr
    Kelly Morr
    Content Strategist, 99designs
  • “I reached out to Ankit to get more traffic & leads for my Sydney based hypnotherapy business. He was structured and informative in his approach and helped me achieve and maintain first page rankings for the most profitable base of keywords in a competitive niche. His organic white-hat approach towards content & SEO puts him apart from other operators in this space. He also assisted me in redesigning the current website that appeals to potential clients with all search engine optimization principles built in ground-up. Ankit was a pleasure to work with and I wouldn't hesitate to recommend him to anyone.”

    George Swan, Director
    George Swan, Director
    My Sydney Hypnotherapy

RequestA Free Quote


Are you interested in utilizing Greenhouse Digital’s SEO services to improve your brand’s online reach, visibility, and conversion rates? Call us today to learn more about these services or to get a price quotation.

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